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What is your role, your function, your purpose, in this world?


We believe in upholding what it means to be a man to the highest value of the word, we choose to decide the cards we get dealt and live our life with the strongest of intent.


Our purpose is to forge ourselves into the best fathers, partners and role models we can, to discover our true mark and constantly challenge ourselves to achieve the absolute most out of every day.


We understand the challenges and unpredictability this world can bring and prepare ourselves to live life with supreme confidence and adaptability, not only for ourselves but for our families and loved ones. 


We believe our work should be our craft and true passion. Every day we work hard to design a life that provides optimal health, strength, and resilience. As it happens, we get a real kick out of helping other men achieve the same thing.


So, how do we do this? We provide courses for the development of men who want to achieve great things in this world.


We architect one-of-a-kind courses that realign men with their true passion and teach mindset strategies, skills and knowledge which can be transferred to optimise any and every aspect of their lives. Our training and courses showcase the mental, emotional and physical capabilities every man holds.


Based on scientific evidence and research into the Human Blueprint, our background, and the knowledge we have personally sought to better understand every aspect of optimisation, including nutrition, physical training, mindset, and more, our courses equip men with the skills and the heart to be the very best man they can be.

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Ben Logan

- Director & Lead Instructor -

As a performance and survival specialist, Ben’s ultimate passion is working with teams and individuals teaching high-performance strategies, leadership and resilience and then transferring those benefits into their business, personal and family life.


Ben spent 15 years racing as a professional triathlete for NZ where he acquired a wealth of knowledge on high-performance mindset strategies and physiology which acted as a foundation for his future career development. Throughout the last 7 years, Ben has designed and architected personal development, leadership and resilience training programmes, retreats and expeditions based on science-based knowledge combined with real-world experience and field testing.


Throughout this time he has worked with and trained professional sports teams and athletes, executive teams and a wide range of different companies providing them with the skill sets needed to be more efficient, capable and resilient.

- Instructors -


All of our instructors are highly trained and have extensive backgrounds in personal development, high-performance leadership, resilience and mindset training. More importantly, they walk their talk and live this lifestyle. Their work is a byproduct of themselves and are dedicated to high-performance self-improvement.

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Welcome to the team.

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